{"id":11,"date":"2016-07-05T13:45:07","date_gmt":"2016-07-05T12:45:07","guid":{"rendered":"https:\/\/www.tomatom.cz\/blog\/?p=11"},"modified":"2018-09-08T15:02:24","modified_gmt":"2018-09-08T14:02:24","slug":"vyuziti-meta-keywords-v-shopty","status":"publish","type":"post","link":"https:\/\/www.tomatom.cz\/blog\/vyuziti-meta-keywords-v-shopty","title":{"rendered":"Vyu\u017eit\u00ed meta keywords v Shopty"},"content":{"rendered":"<p>Ji\u017e n\u011bjakou dobu se mezi SEO konzultanty mluv\u00ed o tom, zda maj\u00ed meta keywords ve str\u00e1nce pozitivn\u00ed, nulov\u00fd, \u010di dokonce negativn\u00ed vliv. V prosinci 2015 publikoval Pavel Ungr p\u011bkn\u00e9 shrnut\u00ed, \u017ee vyhledava\u010de <a href=\"http:\/\/blog.bloxxter.cz\/vyhledavace-google-a-seznam-meta-tag-keywords-ignoruji\/\">meta keywords ignoruj\u00ed<\/a>.<\/p>\n<p><!--more--><\/p>\n<p>Zpravidla meta keywords na implementovan\u00fdch eshopech od za\u010d\u00e1tku roku 2015 nevypisujeme, p\u0159esto ale dost\u00e1v\u00e1me dotazy, pro\u010d toto pole v administraci je a zda m\u00e1 smysl jej vypl\u0148ovat.<\/p>\n<p>Ano, smysl to m\u00e1! :) Pracujeme s meta keywords\u00a0v r\u00e1mci intern\u00edho vyhled\u00e1v\u00e1n\u00ed, proto je v administraci <a href=\"https:\/\/www.shopty.cz\">Shopty<\/a> st\u00e1le najdete.<\/p>\n<p>Vid\u00edme v nich st\u00e1le velk\u00fd p\u0159\u00ednos pro produkty, kter\u00e9 maj\u00ed n\u011bkolik pou\u017e\u00edvan\u00fdch\u00a0synonym, pod kter\u00fdmi chcete, aby je z\u00e1kazn\u00edk na webu na\u0161el a zakoupil. Je to jak\u00fdsi n\u00e1vrat ke ko\u0159en\u016fm tohoto tagu, kdy vyhled\u00e1va\u010de neum\u011bly sklo\u0148ovat a neznaly synonyma.<\/p>\n<p>R\u00e1d zmi\u0148uji p\u0159\u00edklad s pumpi\u010dkou. Nap\u0159. na ekolu najdete pumpi\u010dku <a href=\"https:\/\/ekolo.cz\/pumpicka-zefal-air-profil-fco1\">Z\u00e9fal Air FCO1<\/a>. Z\u00e9fal Air bude hledat asi jen ten, kdo produkt\u00a0zn\u00e1 a v\u00ed, co chce. Pokud n\u011bkdo hled\u00e1 ale dopln\u011bk ke kolu, aby si jej jednodu\u0161e dofoukl, m\u016f\u017ee hledat kl\u00ed\u010dov\u00e9 slovo &#8222;pumpi\u010dka&#8220;, &#8222;pumpa&#8220;, &#8222;hustilka&#8220;, &#8222;mini pumpi\u010dka&#8220;, &#8222;mini pumpa&#8220;, atp.<\/p>\n<p>Mo\u017enost\u00ed, jak n\u011bkter\u00e9 produkty pojmenovat m\u016f\u017ee b\u00fdt\u00a0skute\u010dn\u011b hodn\u011b a pokud nechcete v\u0161echny vyjmenov\u00e1vat v obsahu \/\u00a0popisu produktu (\u010do\u017e je velmi rozumn\u00e9, nebo\u0165 m\u016f\u017ee b\u00fdt ve v\u00fdsledku v\u0161emi kombinacemi n\u00e1zv\u016f z\u00e1kazn\u00edk zmaten), m\u016f\u017eete vyu\u017e\u00edt meta keywords. V n\u011bm uveden\u00e9 fr\u00e1ze nebudou vypsan\u00e9 do HTML k\u00f3du\u00a0webu, ale z\u00e1rove\u0148 ka\u017ed\u00fd z\u00e1kazn\u00edk nalezne spr\u00e1vn\u00fd produkt pod n\u00e1zvem, pod kter\u00fdm jej zn\u00e1.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ji\u017e n\u011bjakou dobu se mezi SEO konzultanty mluv\u00ed o tom, zda maj\u00ed meta keywords ve str\u00e1nce pozitivn\u00ed, nulov\u00fd, \u010di dokonce negativn\u00ed vliv. V prosinci 2015 publikoval Pavel Ungr p\u011bkn\u00e9 shrnut\u00ed, \u017ee vyhledava\u010de meta keywords ignoruj\u00ed.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[13],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vyu\u017eit\u00ed meta keywords v Shopty - Blog Tom Atom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tomatom.cz\/blog\/vyuziti-meta-keywords-v-shopty\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vyu\u017eit\u00ed meta keywords v Shopty - Blog Tom Atom\" \/>\n<meta property=\"og:description\" content=\"Ji\u017e n\u011bjakou dobu se mezi SEO konzultanty mluv\u00ed o tom, zda maj\u00ed meta keywords ve str\u00e1nce pozitivn\u00ed, nulov\u00fd, \u010di dokonce negativn\u00ed vliv. 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